Healthcare| Pharmaceutical Branding | Biotech |Devices |OTC

---

Now more than ever, pharmaceutical branding has become crucial to  creating distinctions in the mind of the patient as well as the  physician. This is especially relevant today as drug makers engage in  direct-to-consumer healthcare branding and advertising.  

The NameQuest Verbal DNA™ brand name development and research methodology for pharmaceutical, biotechnology, medical device and OTC products is the most comprehensive  and accurate available.  

 NameQuest’s healthcare branding development methods construct names with the intrinsic distinctiveness needed to achieve  success. Our research methods for pharmaceutical branding and OTC products utilize the world’s largest industry and category specific norms to provide you with impressive and actionable  results. 

NameQuest Verbal DNA™ is the unique coded  linguistic information present in all verbal brand names. This unique code determines the inherent potential for your pharmaceutical branding and healthcare branding initiatives.

NameQuest Verbal DNA™,akin to DNA or Deoxyribonucleic acid, is made up of building blocks known as "bases."  Each "rung" in the twisted ladder is made up of bases, and the various  combinations of bases and the order in which the rungs are arranged spell out the information stored in a verbal brand and branding corporate identity.
 

The complex issues involved in  pharmaceutical, biotechnology, medical device and naming OTC products and name research is vital to success.  Addressing regulatory issues such as sound alike/look alike and patient safety concerns is critical to the final approval moving forward. When it comes to naming a brand or choosing a brand name, NameQuest has the methodology to ensure the success of pharmaceutical names.

NameQuest's methodology and tools are continually updated to stay current with changing marketplace conditions. We constantly refine and enhance our methodology, databases and diagnostics adding new capabilities to assure your success and enhance profitability. 

NameQuest's methodology and tools are continually updated to stay  current with changing marketplace conditions. We constantly refine and enhance our methodology, databases and diagnostics adding new capabilities to assure your success and enhance profitability. 

Choosing the right name for prescription drugs, biologics or OTC products and navigating the approval process is challenging.  Each year more than 40% of all drug names submitted to the FDA are rejected.  Recently, the FDA  has provided a draft guidance paper for best practices in the name approval process for pharmaceutical branding.  NameQuest can assist you in your next healthcare branding research and approval initiative.