Now more than ever, pharmaceutical branding has become crucial to creating distinctions in the mind of the patient as well as the physician. This is especially relevant today as drug makers engage in direct-to-consumer healthcare branding and advertising.
The NameQuest Verbal DNA™ brand name development and research methodology for pharmaceutical, biotechnology, medical device and OTC products is the most comprehensive and accurate available.
NameQuest’s development methods construct names with the intrinsic distinctiveness needed to achieve success. Our healthcare branding research methods utilize the world’s largest industry and category specific norms to provide you with impressive and actionable results for OTC Products and Pharmaceutical Branding.
NameQuest Verbal DNA™ is the unique coded linguistic information present in all verbal brand names. This unique code determines the inherent potential for your healthcare branding, pharmaceutical branding and OTC products.
NameQuest Verbal DNA™,akin to DNA or Deoxyribonucleic acid, is made up of building blocks known as "bases." Each "rung" in the twisted ladder is made up of bases, and the various combinations of bases and the order in which the rungs are arranged spell out the information stored in a verbal brand and branding corporate identity.
The complex issues involved in pharmaceutical, biotechnology, medical device and OTC brand naming and name research is vital to success. Addressing regulatory issues such as sound alike/look alike and patient safety concerns is critical to the final approval moving forward. When it comes to naming a brand or choosing a brand name, NameQuest has the methodology to ensure the success of pharmaceutical names.
NameQuest's healthcare branding methodology and tools are continually updated to stay current with changing marketplace conditions. We constantly refine and enhance our methodology, databases and diagnostics adding new capabilities to assure your success and enhance profitability of your pharmaceutical branding initiatives and OTC products.
Choosing the right name for prescription drugs, biologics or OTC products and navigating the pharmaceutical branding approval process is challenging. Each year more than 40% of all drug names submitted to the FDA are rejected. Recently, the FDA has provided a draft guidance paper for best practices in the name approval process. NameQuest can assist you in your next name development, research and approval for your healthcare branding initiative.